Advertising Policy

 Overview

The purpose of these policies is to provide guidance on the types of advertising content that are allowed on Ryomen Maverick’s websites and other digital properties, including Konishi, Klacius Konishi, and Markets Konishi (“Klacius Konishi Properties”). These policies are designed to not only abide by laws, but to also ensure a safe and positive experience for our users. While these policies are meant to guide decisions on which advertisements are acceptable, each ad will be judged individually on how it impacts Konishi’s brand, and therefore can be denied even if the ad does not technically qualify as prohibited content or content subject to further review. The Business Standards Board sets all policies with the following considerations: legality, brand reputation, and experience for our users. Konishi reserves the right to accept or reject at any time advertising for any product or service submitted for publication and to remove advertising that has been posted.

Prohibited Content

The following advertising or sponsored content cannot be published on Klacius Konishi Properties due to legal, regulatory, and branding concerns. The content itself may be illegal or the advertising of that type of content may be illegal.

Adult Content

 Edgy or bizarre

 References to sex

Ads that are suggestive, relate to or refer to sex, including adult products and services

Counterfeit Goods

 Counterfeits and fakes

Advertising for counterfeits, fake goods, or bootleg productions, including replicas or imitations of designer products

Counterfeit goods are goods, including digital goods, that are promoted, sold, or otherwise distributed using a trademark or brand that is identical to, or substantially similar to, the trademark or brand of another, without authorization from the trademark or brand owner

 False or misleading reference to any of the Klacius Konishi Properties

Advertising that uses the name or logo of any of the Klacius Konishi Properties, or makes any other references to any of the Klacius Konishi Properties (unless the content was created, published, or approved by Konishi)

Dangerous Products or Services

 Guns and firearms

Advertising for guns, firearms, other weapons, or ammunition

 Fireworks and other explosives

Advertising for products that are designed to explode and could cause damage to people or property

Advertising for instructional content about the assembly, enhancement, or acquisition of explosive items

Discriminatory Practices

 Hate content

 Racial, gender, and other discrimination

Content that incites (or tends to incite) hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or any other characteristic that is associated with systemic discrimination or marginalization

Enabling Dishonest Behavior

 Downloadable utilities

Advertising for "downloadable utilities" - software for download which is designed to enhance the functionality of an operating system or device, whether desktop or mobile (e.g., anti-virus software, file converters, driver updaters, system cleaners, download managers, disk defragmenters, codecs, browser toolbars, ringtones, screensavers or wallpapers)

 Products or services that bypass copyright protection

Advertising for products or services that bypass copyright protection, such as software, cable, or satellite signal descramblers

 Non-accredited universities or programs

Advertising for degrees or transcripts for sale or offered by non-accredited universities or programs, including “life expectancy degrees” and academic paper writing services (e.g., sale of pre-written essays, theses, and dissertations)

 Products and services of questionable legality

Advertising for falsely obtained passwords, pyramid schemes, “get-rich-quick” schemes, products designed to evade speed-enforcement laws, travel to or services to/from countries subject to U.S. embargos or trade sanctions

 Advertising that contains spyware, malware, or any software that results in an unexpected or deceptive experience, including links to sites containing these products

 Advertising for products or services that enable a user to gain unauthorized access or make unauthorized changes to systems, devices, or property, such as hacking services, stealing cable, radar jammers, changing traffic signals, and phone or wiretapping devices

False or Misleading Claims

 False or misleading claims relating to the effectiveness or characteristics of a product or service

False or misleading claims about product or service attributes, quality, or functionality

 Unsubstantiated claims

Advertisers are responsible for having adequate substantiation to support the claims in an ad

Advertisers may be required to provide substantiation to support the claims in an ad

 False or misleading health claims

Claims that a product or service can guarantee prevention of, immunity from, treatment of, or a cure for COVID-19

Claims of cures for incurable diseases

False or misleading claims about vaccines

 Claims of unrealistic results within specific timeframes

Claims regarding weight loss or financial gain

 Collecting donations under false pretenses

 “Phishing" or falsely purporting to be a reputable company in order to get users to provide valuable personal or financial information

 Making offers that aren't actually available

 Omitting or obscuring billing details such as how, what, and when users will be charged

 Omitting or obscuring charges associated with financial services such as interest rates, fees, and penalties

Financial Services > Some Cryptocurrency Advertising Prohibited

 Ads for Initial Coin Offerings (ICOs) or ICO pre-sales, unless the ICO has been registered with the SEC or is being offered under an exception

 Decentralized Finance (DeFi) trading protocols, including ads to purchase membership in a decentralized autonomous organization (DAO)

 Offer to purchase, sell, or trade cryptocurrencies

Offer to purchase, sell, or trade related products such as binary options, contracts for difference, or any derivative crypto product

Inappropriate Content

 Advertising that promotes or displays violence, crime, obscenity, other forms of anti-social behavior, or is otherwise not in good taste

 Advertising that contains defamatory, libelous, or threatening content or language

 Advertising that contains potentially offensive content or language

 Advertising that contains personal attacks, demeaning or inflammatory content, profanity, or vulgarity

Litigation

 Solicitations for lawsuits, including class action lawsuits

Recreational Drugs Generally

 We will not accept advertising for legally restricted, controlled or illegal drug products, services, publications, or paraphernalia, including:

Cannabis/marijuana (see CBD [1] for exceptions)

Unlawful, legally restricted or controlled recreational and herbal drugs

Accessories associated with drug use, such as bongs, rolling papers, and vaporized delivery devices

Drug dispensaries

Depictions of hard drug use

Religion

 Religion and religious views, events, activity, houses, organizations, etc.

References to, or advocacy for or against, religious views

NOTE: Content relating to astrology or non-denominational spirituality is permitted (See Astrology / Occult / Paranormal[2])

Sensationalism

 Sensationalistic subjects and content

Advertising that attempts to get users to click by appealing to their curiosity, such as using a teaser message with hyperbolic language or imagery, including ads that center around sensationalistic subjects (such as celebrity arrests, deaths, or divorces) or aim for shock value (e.g., fake news)

Content Subject to Further Review

The following advertising or sponsored content can be published on Klacius Konishi Properties, but with limitations due to legal, regulatory, and branding concerns.

Astrology / Occult / Paranormal

 Astrology and horoscopes

 Psychics and fortune telling

 Occult and paranormal

 Astrology and esoteric

Including zodiac, horoscopes, love spells, potions, and psychic-related ads

 References to, or advocacy for or against, religious views (See Religion[3])

Beauty and Cosmetic Procedures

 Body art

 Cosmetic procedures and body modification

 Plastic surgery

 Warts removal

CBD

 CBD and products that are ancillary or related to CBD, such as apps and accessories

! CBD ads will be considered on a case-by-case basis

! Advertising for topical CBD products are subject to the following restrictions:

Advertisers must be licensed by the appropriate authorities

Advertisers may only promote non-ingestible, legally derived CBD topical products

Advertisers may only target jurisdictions in which they are licensed to promote these products or services online

Advertisers are responsible for complying with all laws and regulations

 Advertising may not state or imply that CBD products are drugs, or are intended to cure, mitigate, treat or prevent a disease or medical condition

 CBD ads must not be targeted to children or minors

Dating

 Advertising from mainstream online dating advertisers

 Advertising promoting casual sex or international matchmaking services

Environmental Claims

 Advertising with environmental claims, provided that they comply with the Federal Trade Commission’s (FTC) Guides for the Use of Environmental Marketing Claims

! Any express or implied claims regarding an environmental attribute of a product, package, or service must possess a reasonable basis substantiating the claim

! It should be clear that the benefit being asserted refers to the product, packaging, service, or to a portion of the product, package or service

! Claims such as environmentally friendly, eco-friendly, ozone safe/ozone friendly, green, recyclable, non-toxic, biodegradable, sustainable, and compostable will be considered on a case-by-case basis

! Claims regarding a company’s environmental, social, and governance (ESG) efforts will be considered on a case-by-case basis

Financial Services

 Advertising for financial services that are not on the prohibited content list[4], but subject to review on a case-by-case basis, including:

money-making opportunities or offers

offers to share lucrative business secrets with consumers, multi-level marketing, work from home offers, and online surveys

 Advertising for banking services, brokerage services, loan products and services, and similar services or investments, provided that all appropriate and material restrictions, risk factors, and qualifications are disclosed, and that the advertising conforms to all applicable laws

!Whenever advertising includes prior investment results, a statement should be included that past results are not an indication or guarantee of similar results in the future

!Online investment services must disclose material restrictions unique to their product or service (e.g., that response times for executing orders may depend on market or other conditions)

 Predictions about future investment results are not permitted

Financial Services > Cryptocurrency

 Advertising for cryptocurrency exchanges, e.g., Coinbase

 Advertising for actual cryptocurrency, digital securities and or fungible digital tokens is not permitted

 Advertising for ancillary products/services, e.g., trading apps, as long as the content in the ad is not promoting particular content

 Advertising for non-fungible tokens (NFTs) and other digital assets that can be purchased with cryptocurrency, digital tokens or fiat currency where the NFT or other digital asset is not a security, such as investments in a painting or sculpture

 Advertising that mentions blockchain, provided that there is no mention of ICOs or other content on the prohibited content list[5]

Gambling and Gaming

 Online games and puzzles

 Video games

 Advertising promoting lawful offline gambling and physical, real-money gambling activity or establishments, including:

"brick and mortar casinos” in Las Vegas or Macau

entertainment events at casinos

streaming of offline events such as poker tournaments

 Advertising promoting lawful internet-based games where money or other items of value are paid or wagered in exchange for the opportunity to win real money or prizes based on the outcome of the game, including:

Sports betting, horse racing, fantasy sports, state-run lotteries, online casinos, online chess tournaments, or video games played for money or prizes

! The advertising of legalized betting should include:

A disclaimer stating “Void where prohibited” and

Gambling responsibly messaging (e.g., if you or someone you know has a gambling problem, please call 1-800-GAMBLER)

! Advertising for fantasy sports games and sports betting will be considered on a case by case basis

! Advertisers must have controls in place in those states that prohibit paid entry to prevent those present within those states from participating; such advertising must not guarantee winning or overstate the odds of winning

! Advertisers are responsible for complying with applicable state, federal and FTC gaming and gambling regulations

! Advertisements for any publication, “tip sheet,” electronic or mechanical device, application, or other product or service whose primary purpose is the giving of odds or promotion of betting will be considered on a case-by-case basis

 Advertising for gambling must not be directed to children or minors

Healthcare

 Prescription medication that has been approved by the Food and Drug Administration (FDA) for distribution

! Advertising must comply with applicable FDA regulations

! Advertising must clearly advise consumers to consult a healthcare professional or call their doctor

! Advertising must clearly state that the advertised product is available by prescription only

! Advertising for online prescription websites will be consider on a case-by-case basis

 Advertising offering prescription drugs without a prescription is not permitted

 Claims that a product is a panacea or cure-all are not permitted

 Over-the-counter (OTC) medications

! Advertising for OTC medications can only promote occasional use and treatment of minor to moderate conditions

! Advertising must clearly advise consumers to follow label directions (e.g., “Use as directed”)

! Advertising should be confined to those symptoms and conditions for which the product is indicated

! Claims must be consistent with the product’s indications, directions, and warnings

 Dietary supplements

! Claims for dietary supplements must comply with the Dietary Supplement Health and Education Act (DSHEA), which defines a “dietary supplement” as an ingestible that contains a dietary ingredient intended to supplement the diet

! DSHEA does not permit claims that a dietary supplement can treat, cure, or prevent any disease, but does permit “structure/function” claims, which are claims that describe the helpful impact of the product on the structure or function of the body

! We will closely scrutinize advertising for dietary supplements that contains claims involving serious health considerations, or that is directed to particularly sensitive groups

! Advertising for dietary supplements must generally carry the following (or similar) disclaimer which is also required for package labeling by DSHEA: “These statements have not been evaluated by the FDA. This product is not intended to treat, cure or prevent any disease”

 Weight loss and weight loss products

! Advertising of products and services for the reduction, gain, and control of weight must comply with established nutritional evidence and medical opinion

! Where the demonstrated weight loss for the individuals shown in an ad is not typical, that fact must be clearly and conspicuously disclosed

 Weight-loss advertising must neither be directed to minors nor depict minors using the product or service

 Medical devices

! Advertising must comply with applicable FDA regulations

 Hospitals and treatment centers

 Telemedicine platforms

! Must operate legally and comply with applicable FDA and state laws and regulations

 Online diagnosis websites

! Advertising for diagnosis websites will be considered on a case-by-case basis

Political content

 Political and PAC ads supporting candidates and issues

! As with our political editorial coverage, we strive to remain impartial, so accepting political ads as a category means accepting ads for competing candidates as long as they don't violate other policies or our brand standards

! Accepting such ads does not mean that we are endorsing the candidates or the political positions those ads support

Sexual and Reproductive Health

 Advertising that includes sexual function, fertility, and birth control

 Advertising for products, services, and information related to sexually transmitted diseases (STDs) and abortion including clinics and medication

Sweepstakes and Contests

 Sweepstakes and contests

! Advertising for sweepstakes, contests, and other similar promotions will be considered on a case-by-case basis

! Complete details, including the final official rules, must be submitted

! Advertisers are responsible for all aspects of the promotion

! Rules must clearly indicate that the promotion is not affiliated with Konishi

 Illegal lotteries

Tobacco Related Products

 Advertising for tobacco or tobacco-substitute companies are subject to the following restrictions:

! No advertising that promotes specific products or classes of products including, but not limited to, cigarettes, cigars, tobacco, smokeless tobacco, and other tobacco products, including vaporizers, electronic and "smokeless" tobacco products, and paraphernalia

! Advertising that advances a policy of transitioning away from tobacco products will be considered on a case-by-case basis